Why Aren’t People Buying My Products Off The Web Site?
I run a restaurant supply online store and we get decent traffic but very little sales. Market reports of our competitors shows certain companies making at over 4 million a year in gross sales. These companies are offering the same products we are. There must be something we are doing wrong.
Posted on February 8, 2010 at 11:42 pm
are they priced right? Maybe you need to display them better.
Posted on February 8, 2010 at 11:42 pm
If you are relying strictly on the internet, that is your problem. Get out and go to restaurants and pass out business cards and a catalog of what you sell. You will get faster results that way.
Posted on February 8, 2010 at 11:42 pm
Reputation is the key, as well as price.
Offer some reward for repeat business, i.e percentage off the next purchase for a limited time.
try to portray your business as being a big dealer that customers must buy off of in order to get the maximum savings and return on their equipment investment.
Posted on February 8, 2010 at 11:42 pm
you need more Advertising make up some leaflets with your web adreess on it and send them to restaurants and make your restaurant cheaper
Posted on February 8, 2010 at 11:42 pm
I’m not a professional, but I’ll try to give you some pointers from the consumer’s viewpoint. Good traffic means you’re getting plenty of visits so the question is, why aren’t people sticking around to buy?
Are your products reasonably priced? Is the website easy to navigate? Is it too busy with pictures and links or is it “clean?” By clean, I mean, have you kept large photos and text to a minimum or do the pages take forever to load? I’m on a high speed connection and I’ve encountered sites that were so loaded down with graphics that it took some time for a page to load. Those sites are always a turnoff.
Posted on February 8, 2010 at 11:42 pm
Your problems may be very wide. You need a pro to look at all the factors. I had a simple problem of one missing link which lost me lotsa money.
Genraly its all about graphics. good display makes sales.
email me to chavatshimshon>yahoo.co.uk and ill see how i can help.
Posted on February 8, 2010 at 11:42 pm
try advertising
Posted on February 8, 2010 at 11:42 pm
Beacuse you did not give your website I can not say for certain without really looking at it but..
MOST peole who have website miss the following in their creations;
#1… the meta tags are either missing or do NOT contain proper datas.
#2…Submitting a site(s) to search engings is a big help.
try the following source to help you out. I have been using this site for years as a guide.
Posted on February 8, 2010 at 11:42 pm
Who are these competitors? I need some restaurant supplies.
Posted on February 8, 2010 at 11:42 pm
check prices and have an online customer service section… whose you CS people
Posted on February 8, 2010 at 11:42 pm
Name has alot to do and also advertising. Check how you display your products and the guarantee and the proven quality
Posted on February 8, 2010 at 11:42 pm
i think u r d only person who can decide wats wrong with u……..
Posted on February 8, 2010 at 11:42 pm
Getting traffic is one thing; getting that visitor to buy is another. If you currently have a low conversion rate, look at your website objectively from the point of view of the buyer and ask yourself what is it that prevents or stops visitors from buying.
Ask yourself these questions
- Are you getting the right type of traffic – visitors actually looking to buy your products?
- Are you instilling confidence among your buyers? Identity theft is rampant nowadays, so how are you showing your buyers that you are protecting their privacy and information (e.g. Hacker safe seal, Verisign, etc.)
- Are you making the purchase process easy?
- How are your signals to purchase (e.g. are your BUY IT NOW buttons visible, etc.?